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Beauty brands and retailers have always been focused on their customers. However customers no longer behave in the same ways they used to. The explosion of digital channels has dramatically changed how beauty brands Reach, Engage and Delight their communities. INNOCOS Digital is the new battleground as brands strive to differentiate themselves from their competitors, create loyalty and ultimately increase profits. Customers now dictate which channels they engage through, so it’s paramount that beauty brands and retailer respond swiftly and appropriately.
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