Technology and Key influencers Reshaping Beauty
The challenge nowadays is that people are becoming too savvy to paid deals and endorsements, and it’s beginning to lose its impact. The challenge for brands is to create great social influencer campaigns that are still engaging, meaningful and authentic.
Come and join the celebration of the consumer choice #beauty20 Awards, hear presentations about “beauty under the influence”, Augmented Reality, meet winning brands and learn what it takes to be the winner of #beauty20 Awards.
The ceremony will take place at Cosmoprof North America in Las Vegas and at InterCHARM in Moscow.