There is always a popular kid in school that everyone wants to be friends with, one who often commands the attention of a growing fan base. In the age of social media, the metaphor of the popular kid has intersected with marketing.
Any individual on social media with a focused vision and specific niche can become a celebrity with a community of followers. This community enables them to acquire a level of trust, the very foothold of any marketing strategy.
The beauty industry relies on one facet above all others: trust.
To avoid narcissistic tendencies, advertisers have called this “influencer marketing,” which combines the evergreen success of word-of-mouth marketing and native advertising. Today, 60% of beauty and fashion brands are employing influencer marketing; there are several reasons for its popularity, including cost, authenticity, trust and reach.
In this session Sourabh Sharma will discuss: