At the age of 17, Elian launched his first two start-ups. Today, at 27, he now heads the U.S. division of the global luxury beauty discovery platform, GLOSSYBOX. Born in Germany, this multilingual, fast- talking executive has lived and worked across eight countries using his entrepreneurial spirit to build businesses.
Elian’s journey with GLOSSYBOX began in 2010 when he joined Rocket Internet as an Entrepreneur-in- Residence and played an instrumental role in launching the company, consequentially driving its European expansion with a successful rollout in Austria. In 2012, Elian was appointed to head GLOSSYBOX’s Asian operations, based in Shanghai. Recognized for his achievements in ramping up the overseas business, Founder and Global CEO, Charles von Abercron, relocated him to N.Y. in 2013 to oversee the company’s U.S. launch.
Elian’s passion, integrity, and hands-on nature have been key drivers to the continued success of the GLOSSYBOX business in the States. Under his leadership, the company has signed on prestigious beauty brands like La Prairie and collaborated with publications like Harper’s Bazaar and luxury retailers like Net-A-Porter and Bergdorf Goodman.
Elian currently resides in New York City and is fluent in German, Hebrew, Russian and English. He holds a Bachelor’s Degree in International Business from the University Maastricht, Netherlands and spends his time supporting entrepreneurial philanthropic causes and soaking in American culture.