Heather is an experienced, passionate and results-driven digital marketer currently responsible for the strategy and operations of all-things-digital at Aveda. She is inspired by data-driven insights, usability, relevant content and kick-ass creative.
With over 15 years of experience in interactive marketing and design, Heather has managed both large and small web sites and social communities. She is an experienced strategist and marketing leader who has been responsible for rolling out global social media guidelines and digital experience perimeters to local brand affiliates.
In addition, Heather is a print-published blogger who spends much of her free time hiking, running and cycling with her husband while also spoiling her two dogs.
Specialties: Interactive marketing strategy, social and community management, branding and identity, content curation, search engine marketing, art direction, user interface design, information architecture, web analytics, campaign management.