Jennifer Tidy - innoCos Digital | cosmetics marketing ecommerce strategies innoCos Digital | cosmetics marketing ecommerce strategies

Jennifer Tidy

Jennifer is the Vice President of Partnerships at ModiFace Inc., the world’s leading virtual makeover and face visualization company. ModiFace technology – which has resulted in over 40 million mobile downloads – currently powers over 100 web and mobile applications, including skin diagnostics tools for Vichy, hair simulation technology for L’Oreal, and facial imaging technology used by Vogue, INGLOT, Make Up For Ever, and many other beauty brands.

Since 2009, Jennifer has been spearheading ModiFace’s partnership division by working with beauty brands to integrate ModiFace technology on their website, within their mobile applications, and in stores. Jennifer also works closely with ModiFace’s R&D team to create the next generation of technologies for the beauty industry, including augmented reality and 3D technologies that were announced earlier this year. Jennifer is an active member of Cosmetics Executive Women, and has completed the Next Steps Executive Program for Experienced Women Entrepreneurs, and MBA Essentials for Managers program at the Rotman School of Management at the University of Toronto. Follow her on Twitter at @ModiFace.


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