Shen Founder Jessica Richards was born in France and raised in Laguna Beach, California. While still in high school, she began working as a buyer for a local surf shop, then after graduation moved to Aspen, where she brought lifestyle brands to the cult snowboard shop Polar Revolution.
Jessica received her Bachelors degree from FIT in Fashion merchandising and marketing and Advertising in 2007. She landed a coveted position as Fashion Assistant at Vogue in 2008, after which she grew her freelance styling clientele throughout the fashion and music industry.
Shortly after birth of her first child, a calamity with a face cream sent her to Smith and Court Streets in search of a suitable replacement. Coming up empty handed with the realization that there was “no beauty in Brooklyn,” the idea of Shen was born, putting her retail expertise and her connoisseurship of beauty products to good use. What began in 2010 as a neighborhood haven for undiscovered, organic lines and exclusive British imports, soon attracted consumers from Manhattan, Europe, Asia and beyond.
Jessica is renowned in the industry for her considered, relevant curation, and was the first to introduce Amanda Lacey, Kate Logan, Percy & Reed, Aurelia, Ilia, Georgia Louise, Pursoma, Therapie Roques Oneil, and Suman to the American market. She has been featured in the New York Times, Vanity Fair, Interview, Allure, Harper’s Bazaar, The Huffington Post and Goop and currently serves as the Brand Strategist and Beauty Buyer for LuckyShops.com and as a columnist to Yahoo Travel.