Kelly McDonnell is a well-rounded digital marketer who hails from the UK. With almost a decade of experience across e-commerce, social media and digital marketing within beauty, fashion and entertainment she is passionate about all aspects of digital and has a keen eye for innovation. Kelly oversees global social media and digital marketing for over 52 digital properties globally for prestige beauty brand, Bobbi Brown Cosmetics. Since joining the brand in early 2011, Kelly has build and led a growing team to develop and bolster Bobbi Brown Cosmetic’s social media presence and digital marketing initiatives at global scale. She focuses on leading digital innovation, testing/learning and setting best practices within social media for the brand and organization. Kelly was recently honored in Brand Innovators 40 under 40 East Class of 2014.