Sinead Norenius-Raniere is a results-driven Business Development and Marketing Executive with strong social media roots within the beauty and fashion industries. Sinead is currently a Partner at The Pienza Collective a consulting agency that helps beauty brands with retail distribution strategy, digital marketing including influencer and social media marketing and TV shopping.
Sinead is also the founder of the premium blogger network, iFabbo, which was acquired by Women’s Marketing Inc. in 2014 and then by the Sway Group in 2016. iFabbo is an industry leader in high-quality, influencer marketing, whereby connecting influential bloggers and YouTube’ers to brands via a proprietary technology platform.
iFabbo was a spinoff of Sinead’s skincare company, Beautisol, a luxury sunless tanning brand where she utilized the bloggersphere, social media and other crowdsourcing tactics to successful launch the brand into market in 2009. The brand is distributed through luxury outlets and on HSN where Sinead was spokesperson for four years. Beautisol was acquired by Five Crowns Capital in early 2015, where Sinead currently serves as an advisor to the private equity group.