UK most loved social beauty brands has been revealed.


On this photo: L’Oreal team celebrating the Best Mobiel App of the #beauty20 Award. More photos here>>

For immediate Release, London, 7th October 2016
The second consumer choice awards in London: #beauty20, took place at the stylish Bulgari Hotel on 6th October at the INNOCOS Digital event where beauty executives shared speeches. Jennifer Tidy from MODIFACE shared a presentation on augmented reality, Torsten Sollitzer spoke on the rise of the messaging and one to one marketing, whilst Tamara Gillan from Cherry London discussed beauty brand and blogger collaborations.


The #beauty20 Awards were created to benchmark the companies who are the most successful in connecting with consumers through digital technology and social media.
The INNOCOS team selected 10 of the most popular digital marketing platforms as categories of the awards and over 300 award entries were received. With much deliberation and critical review, our team of judges (beauty bloggers), selected the top five brands from each of the 10 categories.

After collecting the results, we gave consumers 20 days to vote for their favorite beauty brand online. Over 7.000 votes were received and below are the results with the winners:


Best Twitter: Feelunique

Best Facebook: Nu Skin UK and Ireland

Best Pinterest: Benefit Cosmetics UK

Best Instagram: Soap & Glory

Best Youtube: Charlotte Tilbury

Best App: L’Oreal

Best eCommerce Website: Burberry Beauty

Best Snapchat: Rimmel London

Best Beauty Startup: Blusho

Best Beauty Brand Online: Bare Minerals by Bare Escentuals


Bare Minerals UK is a big winner in the category ‘Best Beauty Brand Online’ which encompasses all social media channels including brand website, a big congratulations from the INNOCOS team and judges! Bare Minerals by Bare Excentuals describes themselves as a brand that is based on a feeling. Love, Understanding and Community are the three pillars representing Bare Escentuals and it translates as it received the highest number of custom votes at the #beauty20 awards in London this year.


One of the most popular categories each year is ‘Best Beauty Startup’, which generates the most nominations and the majority of votes this year went to Blusho, founded in 2015. A brand which disrupts the traditional models of purchasing beauty products online, by giving everyone everywhere a voice in shaping today’s beauty trends and influencing purchases.


Another popular category which had a high number nominations is Best Instagram, which communicates that this is still one of the most popular channels in the beauty industry. Well done Soap and Glory who received most of the votes in this category. They give you the best bang for your beauty budget and they must do something right by winning such a popular channel!


Special attention must also go to Rimmel London, winning a new category this year; ‘Best Snapchat’. Snapchat very fast has become one of the beauty industry’s leading voices. Rimmel London (@rimmel_london) launched its Snapchat during fashion week in February and has used the platform to promote special events and in-store promotions.


The winners, in addition to recognition from their customers, received a beautiful custom made trophy. The trophy has been is in the shape of the letter C to symbolise Customer, Consumer or Care,” which describes the nature of digital marketing.


“The #beauty20 Awards is an opportunity for the beauty industry to see which brands are staying closely in touch with their customers” says Irina Kremin, the founder of the #beauty20. And we would like to thank you our Lead Sponsor, MODIFACE, our PR partner Fuel PR and conference agency ConferenceWise to helping us to make this event happened.


The INNOCOS Digital and #beauty20 Awards by INNOCOS events is the digital marketing awards celebrating the best beauty brands online. The awards were launched in Paris in 2013, followed by event in New York and London. INNOCOS believe that events in Paris, New York and London will inspire more brands to join the competition and will become an annual event in different locations, with one more upcoming – Los Angeles on November 3rd 2016.

What next at INNOCOS events 2017? More events in Dubai, Lisbon and more locations – sign up for special offers and updates here >>


Oh my goodness, we only went and WON the ‘Best Twitter’ category at last night’s #beauty20 awards! Thanks so much for all your support #FUNsquad ✨Our #SocialMedia Manager @megsboutique_ wears: #YSL #TheMats in ‘205’ & a nice dose of #StTropez tinted tan. #Twitter us:

A photo posted by Official Feelunique Account (@feelunique) on

GUESS WHAT?! …. WE WON BEST BEAUTY INSTAGRAM!! Thanks #beauty20 for the beautiful award… here’s us looking excited/shocked!! EEK!

A photo posted by Soap & Glory (@soapandglory) on

Press contact:

Paul Lima
+31 6430 01954