What’s Hot at the #beauty20 Awards London / Los Angeles


Photo above: London West Hollywood Hotel Los Angeles, our venue for #beauty20 Awards celebration on November 3 2016

#beauty20 Awards London / Los Angeles celebration is around the corner, thank you all for participation! We have collected the nominations and have found some interesting statistics: about 23% of votes came from brands, 10% from agencies, and 67% from consumers/bloggers. Brands have started becoming more active than the last few years.

Most popular categories include Best Beauty Startup, Instagram and eCommerce website. Interestingly, a number of nominations for Best Beauty Brand Online is not the most popular category, which perhaps shows that not all brands are searching for omnichannel perfection.

So which categories are behind? Pinterest and Mobile. And the most successful way to attract the customers on mobile now is by using augmented reality and gamification to explain new product categories and techniques. Jennifer Tidy, VP Partnerships MODIFACE will be presenting at both events, in London and Los Angeles, on how Augmented Reality can be used to transform the consumer experience, boosting e-commerce, and how its impacting the future of beauty industry.

Another important area is understanding millennial consumers and the collaboration between brands and bloggers can be more seamless. Discussion about e-Influencers and Beaty Brands … The New Business Partners, and other topics we will be discussed at thewww.innocosdigital.com event, celebrating the most successful beauty brands online, see agenda here.

London winners announced here. Can’t make it in London? What about Los Angeles? Next event:

  • November 3: Presentations, awards ceremony and cocktail reception at the London West Hollywood hotel in Los Angeles (yes, yes… London Hotel in L.A. )

More information: www.innocosdigital.com